Gold Coast, 11 April 2024 – VIZ Tradie’s Insurance (VIZ) is proud to announce a partnership with Callum Robson, a professional surfer competing on the World Surf League Championship Tour and proponent of junior surf talent. This collaboration recognises the positive connection between the tradie and surfing communities and underscores VIZ's commitment to tradies and the nurturing of upcoming surfing talent.
Through this partnership, VIZ will provide financial and strategic support to Robson, backing his endeavours on the global surfing tour and his Junior Surf Camp. As a brand ambassador for VIZ, Robson will promote the connection between the surfing and tradie communities, epitomising top-tier athleticism along with the tradie values of hard work, resilience, and adventure seeking.
Robson, known for his likable nature and exceptional surfing ability, embodies the values of VIZ. With his working-class roots and background as an apprentice carpenter, Robson is in tune with the tradie way of life. This partnership highlights the shared commitment to mastering one's craft and the adventurous ethos that VIZ's brand philosophy promotes: reliable coverage during the week, enabling weekend adventures.
Robson expressed his enthusiasm for the partnership: “Joining forces with VIZ is a positive step in this important phase of my career and I am grateful for their support. We share a commitment to quality and community, and I’m thrilled they are backing my junior surf camp. Our camp’s vision is to give emerging talent a real taste of high performance surfing, sharing the tools for young individuals to thrive personally and professionally.”
Simon O’Dell, business lead at VIZ, commented on the partnership: “We couldn’t be more excited to support Callum Robson. If you watch him surf, you’ll see how he represents the character and spirit of our tradies; hard working, masters of their craft and driven for adventure. We see this partnership as more than a sponsorship; we’re celebrating the character and spirit shared between surfers and tradies. Many of Australia’s surfers are Tradies or ex-tradies, like Callum.”
Simon also shared: “Our partnership with Callum will help us engage more deeply with our tradie audience with authentic and genuine content. Callum’s influence in the surf community and his dedication to nurturing young talent align perfectly with our brand’s mission. We’re looking forward to the unique opportunities this partnership will bring.”
About VIZ Tradie Insurance
VIZ Tradie’s Insurance offers insurance solutions that are designed for tradespeople, focusing simplicity, easy user experience, reliability and community engagement. VIZ’s mission is to support tradies with cover while on the worksite, so they can enjoy their weekend.
VIZ Insurance Pty Ltd, ABN 49 615 973 487, AFSL 494857
About Callum Robson
Callum Robson is a world-renowned professional surfer with a passion for the sport and community development. Competing on the World Surf League Championship Tour and running a Junior Surf Camp, he inspires and contributes to the growth of the surfing community.